With 320 million+ monthly active users (MAUs), Twitter is one of the most interesting social media platforms to be active in business. Twitter marketing has great benefits in terms of marketing, sales, and support. If you don’t have the right strategy for what you are doing, then you will only waste your time on Twitter without getting results.
In this article, Smmstore will try to show you how to use Twitter as a marketing medium effectively. Do you know how to use Twitter marketing? If not, find the answer here and Buy (X) Followers UK.
Understanding Twitter Marketing Strategy
Twitter is one of the important pillars of digital marketing strategies using social media. Simply put, Twitter marketing can be defined as a digital marketing strategy related to publishing and creating content to increase audiences, advertising products, and directing website traffic.
Twitter is a place where anything can happen. With everything being public, businesses/brands can easily reach any user as long as the message is sent in the right way, at the right time, and to the right person. With the right digital marketing strategy, any business/brand can easily increase brand awareness, generate conversions, and develop long-term communication.
Before we get into a deeper explanation of Twitter Marketing, remember this one thing; in any social media marketing strategy, communication is always the most important thing.
Designing a Twitter Marketing Strategy
The concept of marketing is about reaching the right people with the right message at the right time, and Twitter can be the right place for you to connect with the right people. For that, here are some ways to maximize the Twitter marketing strategy that Smmstore has summarized from various trusted sources.
1. Maximize Profile
The first thing you should do in designing a Twitter Marketing strategy is to maximize your profile. The profile is the main component that must be considered. Like a person, the profile is the face. This part is what will be seen first and will determine the reputation of the business.
Profile pictures play a vital role on Twitter. It is the part that will always appear in every tweet you make. So, putting your logo there will not only create brand awareness but also maintain your brand.
In addition to your profile picture, you should also maximize your bio. A bio is a short description of your business to your audience; it can be a vision and mission, a funny quote, or a company history. In writing your bio, you should be able to define your business using only 160 characters.
Lastly, don’t leave the header image at the top of your profile blank. This element is very useful for increasing brand awareness. There are several options for using the header image. You can use it to strengthen your reputation by showing achievements and awards, promoting new products, or simply a tagline.
2. Create Strategic Tweets
The next strategy to maximize Twitter marketing is to create strategic tweets. Don’t post tweets just to appear on your followers’ timelines, try to create strategic tweets. Plan the topics to be discussed and schedule when the topics will be delivered to your followers on Twitter.
Undoubtedly, Twitter is one of the platforms that can be used to share information and create content related to events. Twitter has now become a social media platform for measuring trending topics in Indonesia and other countries.
For that reason, in maximizing marketing strategies using Twitter, try to follow developments and create tweets that are relevant to events on the day the tweet is posted.
Combine your tweets with viral discussions, and optimize the use of trending hashtags so that more people see your tweets. Do thorough research on what will be trending topics and create a posting schedule.
You can also start a pre-celebration campaign to create hype among your followers. You can do this strategy by sending content that people like or are looking forward to, for example tweeting about welcoming the Holy Month of Ramadan. That way, you will always be a part of your followers’ retweets, likes, or conversations.
However, you are not always required to tweet about trending topics. As long as what is trending is still relevant to your business, then try to follow it. If not, then discuss other things that you want to discuss with your followers.
3. Marketing Strategy Through Twitter Chat
Next is to maximize marketing strategies through Twitter chats. Twitter chats are a hidden treasure of Twitter marketing strategies, and not many marketers are using them yet. This is the most effective way to find out how many active followers are interested in your brand.
You can interact with your followers through Twitter chats. Audiences who intentionally start these chats usually expect to communicate with the brand, rather than just relying on the information provided.
Start by finding relevant conversation topics for your industry, and keep updating to see how your followers are interacting.
4. Maximize Every Feature on Twitter
Twitter is not just text content. Currently, there are various features that you need to combine in posting tweets. These features are images and videos, GIFs, polls, and spaces.
Living in the era of marketing, where visual-oriented content spreads faster and grabs attention. Adding images to a tweet gives a 150% chance of being retweeted. So, to expand your reach, make sure to add images to every tweet you share.
If images can expand your reach, this is different from video marketing. According to surveys, tweets with videos attract 10x more engagement than regular tweets. Users prefer watching brand or celebrity videos rather than reading text. Moreover, videos are remembered longer than writing.
In addition, another way that you can apply to increase engagement is by maximizing the use of GIFs and polls in every tweet or chat on Twitter.
Conclusion
Promoting a business on Twitter is not a difficult thing. However, without the right strategy, you will not be able to achieve optimal results.
Thus the discussion about how to maximize the Twitter marketing strategy that Smmstore can convey. Hopefully useful and good luck!
